“We should work together.”

That’s what 2018 European marathon champion Koen Naert said after delivering his keynote at WILL. Struck by both his amazing performance as an athlete and his great personality, we did not hesitate one second.

Our collaboration started with developing a personal brand and brand strategy. Koen is all about just being himself, a role model and a champion. This strategy has been translated into a series of actions, ranging from ways to promote the marathon (a branded bus to the Rotterdam Marathon for example), himself (a national TV broadcast documentary), running with Koen (coming up soon) to a challenge to support him during his attempt to break his personal record.

Louise Carton

Louise is a young, honest and promising atlete with a clear plan: she's determined, sportively demanding and ambition. We're more than happy to support her in her career.

As an atlete, Louise is triggered by the fun she has in running and being surrounded by her team. Combined with an inspiring story, that's the story we want to the outside world.


What if we reinvent sports sponsoring? We all realize how important sports is for our everyday (healthy) being. Next to that, there are new ways and possibilities for brands, organizations and atletes to collaborate. Let's work together and find out how we can optimize your sports marketing partnerships. Get in touch!