WILL is the first sports festival in Europe. The event inspires, informs and motivates (new) athletes and everyone who wants to turn moving and healthy living into a priority. Join us for the second edition on October 19 & 20.

At WILL, visitors do not only engage with numerous inspiring speakers. The event also offers practical experiences in the form of do-booths and test zones for both new and experienced sports practitioners. During one-on-one discussions, athletes receive custom-made advice. At the end of the day, thanks to our inspiration, information and motivation, each (new) athlete will leave with just one goal in mind: to improve his or her performance.

WILL is an all-rounder for sportsDC: from the ideation phase to the marketing strategy and production of the event, everything was handled by our team. We went all the way down to the finish line with our offline, media, partner and online campaigns, including live reporting at the event, interviewing champions like Nafi Thiam, Roberto Martínez, Thomas Van der Plaetsen, Eline Berings, Pieter Timmers and so on.

WILL was created for and is owned by Kortrijk Xpo. For the 2020 edition, we were more than happy to support the organization for the production and speaker's content of the festival.


Gymfed is working on a new program around movement for toddlers and kids. Who else but sportsDC to bring a brand new identity to the game?

Our brand designers definitely love a challenge. Creating kids and toddlers brands isn't that easy, surely if they also have to appeal to their parents or their trainers. Our deep dive in the actual need resulted in a joyful and great looking brand that will be launched this fall.