During the Trifest festival, you choose which competitions you take part in: in every competition you'll swim, bike and run, but the order of the disciplines differs and all distance are very short.

Enjoy the unpredictability of each competition, the joy of sport and the atmosphere on our festival terrain. Whether you're new to the game or an experienced triathlete: there are challenge for each of you.

At Trifest you'll get to know your fellow athletes during the competition and at the table. An ideal way to discover every aspect of triathlon.

The Long Course Weekend

The Long Course Weekend is the biggest multisport festival in Europe. We bring this festival for the first time to Belgium.

With swim competitions on Friday, biking on Saturday and runs on Sunday the event caters for athletes of all abilities, from pro athletes to you everyday athletes. Complete The Long Course weekend and become a part of a unique experience and an incredible achievement.

Nieuwpoort will host The Long Course Weekend Belgium and is the scene of the event on September 25 - 27.


WILL is the first sports festival in Europe. The event inspires, informs and motivates (new) athletes and everyone who wants to turn moving and healthy living into a priority. WILL had two successful editions so far: in 2019 en 2020.

At WILL, visitors do not only engage with numerous inspiring speakers. The event also offers practical experiences in the form of do-booths and test zones for both new and experienced sports practitioners. During one-on-one discussions, athletes receive custom-made advice. At the end of the day, thanks to our inspiration, information and motivation, each (new) athlete will leave with just one goal in mind: to improve his or her performance.

WILL is an all-rounder for sportsDC: from the ideation phase to the marketing strategy and production of the event, everything was handled by our team. We went all the way down to the finish line with our offline, media, partner and online campaigns, including live reporting at the event, interviewing champions like Nafi Thiam, Roberto Martínez, Thomas Van der Plaetsen, Wout Van Aert, Stoffel Van Doorne, Pieter Timmers, Frederic Van Lierde and so on.

WILL was created for and is owned by Kortrijk Xpo. For the 2020 edition, we were more than happy to support the organization for the production and speaker's content of the festival.


What if we reinvent sports sponsoring? We all realize how important sports is for our everyday (healthy) being. Next to that, there are new ways and possibilities for brands, organizations and atletes to collaborate. Let's work together and find out how we can optimize your sports marketing partnerships. Get in touch!


Getting people to move, that's the main focus of Challenge100. Doing that in a family environment is a driver we strongly believe in. Sports is community, and that begins at home. Stay tuned for a national campaign for this challenge in the spring of 2020.